"The Alibaba economy is a huge ecosystem comprising of the company's core commerce platforms (Tmall, Taobao, Ali Express and more), digital media and entertainment divisions (Youku, Alibaba Music, Weibo etc), local services, payment & financial services (Alipay), logistics, marketing services & data management and cloud computing. Connecting the entire ecosystem is the company's vast data technology, which Alibaba sees as the keys to the empire."
"Over the last couple of years Alibaba has focused on growing its Tmall Global store attracting international brands and businesses from around the world. With a huge number of big name brands on board it has now shifted its focus to foreign SMEs in the US, Australia and New Zealand in a bid to connect these business with Chinese consumers."
"It is all part of the company's mission to dominate the global ecommerce industry. It has already achieved this in China, where Tmall alone controls nearly 60% of the ecommerce market. Alibaba's ecommerce platforms are now so powerful that brands without an ecommerce presence are increasingly using the platform as a branding channel, because of the power and exposure it offers companies."
Alibaba is building a vast interconnected economy composed of commerce platforms (Tmall, Taobao, AliExpress), digital media and entertainment, local services, payments (Alipay), logistics, marketing, data management, and cloud computing. Vast data technology connects the ecosystem and enables new tools for marketers to track and target users across services. Alibaba has expanded Tmall Global to attract international brands and shifted focus to foreign SMEs in the US, Australia, and New Zealand. The launch of Tmall World aims to reach 100 million Chinese-speaking consumers and create a global shopping platform. Tmall controls nearly 60% of China's ecommerce market and functions as a branding channel for many companies.
Read at The Drum
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