"But beyond that, of course, upselling is incredibly important to Amazon. You constantly get recommendations related to your previous purchases, offers that fit your purchase history, and the ability to easily buy something you bought before again. And, of course, you get offers to pay for the premium service Prime. All of this goes away if it's an anonymous "AI agent" that pops onto Amazon, buys a specific item, and leaves."
"No ad exposure, no customer relationship, no additional sales. That Amazon would be against this seems like the most obvious thing in the world. Amazon's sheer size makes it extra important to follow the dispute, but the same is true for all other e-retailers as well. I don't know of a single store I shop from that doesn't sprinkle offers, "you haven't forgotten" suggestions and customer club discounts."
Amazon depends on upselling through personalized recommendations, offers tied to purchase history, easy reordering, and Prime promotions. An anonymous AI agent making single purchases would remove ad exposure, break the customer-account relationship, and prevent opportunities for additional sales. Loss of behavioral visibility would hinder cross-selling, subscription growth, and lifetime value maximization. Amazon therefore has a strong commercial incentive to oppose accountless, opaque purchasing. Large platform scale increases the stakes, and other e-retailers similarly rely on reminders, "you haven't forgotten" suggestions, customer-club discounts, and personalized nudges to drive repeat purchases.
Read at Computerworld
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