Digital commerce leaders face significant challenges in delivering customer value in a volatile market. Emphasizing the role of AI, Dirk Hoerig of commercetools highlights its potential to create efficiencies and enhance shopping experiences. AI is expected to revolutionize shopping by managing tasks traditionally done by humans, prompting retailers to optimize their data and strategies. As AI becomes integral to customer interactions, it disrupts the conventional shopping model and alters marketing and sales tactics, necessitating an immediate adaptation by companies to stay competitive in the evolving landscape.
"Very soon AI will change behavior in humans, and how we interact with companies and products," Hoerig says. "Companies need to embrace AI now, to leverage its powerful capabilities, and position themselves to take advantage of its potential when AI, not the storefront, will become the center of the customer experience."
"The AI is interacting with the brands, the manufacturers, the retailers, but this is not just about putting another layer in between the human and the company," Hoerig says. "This is a fundamental shift in how shoppers experience brands and retailers, and it's upending the customer journey, not to mention customer acquisition, marketing and sales tactics."
#ai-in-commerce #digital-shopping #customer-experience #retail-transformation #e-commerce-strategies
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