"But it's safe to say that shopping isn't something the majority of us want "solved." And yet, here we are... (allegedly) AI will now "do the shopping for you" and handle the entire buying process. Really? What kind of shopping exactly? Shopping isn't really a catch-all term, nor is it a single category. It is an entire ecosystem. It's shopping, buying, window shopping, bargain hunting, retail therapy."
"And then there are all these little moments and decisions that make us buy a certain product, order from a specific online retailer, or go into a store. It might be because the drugstore is next to your dog's favourite pet shop, or because an online store carries your favourite, unique toothpaste that tastes like blood orange and basil. It might be because a brand reminds you of childhood, or because another brand betrayed you once and is now dead to you."
Agentic AI promises to 'do the shopping for you' and to handle entire buying processes, but shopping comprises many distinct activities and motivations. Shopping can be buying, window shopping, bargain hunting, or retail therapy, involving browsing, touching, smelling, comparing and serendipitous discovery. Many purchase decisions hinge on small contextual cues such as adjacent stores, unique product availability, brand memories, return policies, material preferences, coffee shops, or convenient parking. Automating the journey risks removing sensory, contextual and emotional triggers that influence choices and undermine the moments of magic that make shopping meaningful to many people.
Read at Exchangewire
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