Adobe forecasts Amazon's Prime Day will lead to nearly $24 billion in spending across U.S. retailers. The event will see a 3,200 percent year-on-year increase in traffic from generative AI. Americans are increasingly using generative AI for product research, recommendations, deal searches, gifting ideas, and shopping lists. Despite generative AI's rise, traditional sources like paid search and email continue to dominate. Amazon and other retailers are developing AI assistants to aid consumers, enhancing the overall online shopping experience significantly.
Amazon's Prime Day event this week is expected to generate nearly $24 billion in spending at U.S. retailers, supported by increased use of generative AI.
Generative AI-driven traffic during Amazon's Prime Day is predicted to increase by 3,200 percent year on year, following a 1,300 percent rise during the 2024 holiday season.
Over half of Americans use generative AI to research products, with 47 percent utilizing it for product recommendations and 43 percent for finding deals.
Companies like Amazon have invested in generative AI shopping assistant features, such as the chatbot Rufus, to enhance customer experience during online shopping.
Collection
[
|
...
]