"OpenAI plans to add its Sora video generation model directly into ChatGPT, The Information reports. The standalone Sora app was seen as a smash hit when it launched alongside Sora 2 in September 2025, but interest in the video generation app has fallen in the time since as users ran out of limits on the amount and kinds of videos they could create."
"Adding Sora to the ChatGPT could give the model a second life, and ideally grow the ChatGPT app's weekly active users from the 900 million OpenAI reported in February, to a billion or more. According to The Information, the standalone Sora app will stick around after the model is integrated, even though the app has fallen out of the App Store's top 100 free apps."
"When you consider the even larger audience that could use the model in the ChatGPT app, things could get expensive fast. That could be one reason The Information reports OpenAI has projected it could spend over $225 billion on inference - the cost of running the company's models - between 2026 and 2030."
OpenAI launched Sora 2 with a dedicated app in September 2025, initially achieving strong user adoption. However, engagement declined as users encountered limitations on video creation volume and types. To reinvigorate the model, OpenAI plans to integrate Sora directly into ChatGPT, aiming to grow the platform's weekly active users from 900 million to over one billion. The standalone Sora app will remain available despite falling from the App Store's top 100. Video generation costs OpenAI $0.10 per 720p second, with the company offering 30 free generations daily. Integration into ChatGPT could substantially increase expenses, contributing to OpenAI's projected $225 billion inference spending between 2026 and 2030. Monetization strategies include credit-based systems and premium features like Disney character generation.
Read at Engadget
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