Rixo, a UK fashion brand, opens a pop-up store in New York targeting the US market, known for special occasion dresses and a distinctive British retro aesthetic.
The brand saw a 600% growth in sales to US customers in 2023, with $23 million revenue, emphasizing direct-to-consumer sales and ownership by founders.
The SoHo pop-up showcases spring 2024 collections, basic products, wedding guest attire, and exclusive items, tailored to US buyers' preferences.
Rixo's pop-up store in the US will feature private customer programs, styling sessions, community events, focusing on enhancing the American shopping experience.
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