"Earlier start times may encourage higher attendance since it does not require staying late for a work-related event."
"People are more price-conscious right now, and early dining often provides access to better value, whether through prix-fixe menus, early-bird offerings or expanded happy hour selections."
"Many restaurants offer specials from 4-7 p.m., so guests who start with a drink at five often transition straight into dinner at six to maximize value."
Nearly half of surveyed diners prefer early dinners, with many choosing afternoon or early-evening bookings for business meals. Restaurateurs report increased bookings before traditional late-evening times, citing higher attendance when events avoid late hours. Diners are attracted to early dining by happy hour discounts, prix-fixe and early-bird menus, and general price-consciousness. Specials running from roughly 4–7 p.m. prompt guests to begin with drinks and continue into a six o'clock dinner. Practical reasons such as daytime activities and desire for lighter evening crowds also drive the shift. Restaurants plan to respond with more energy around 6 p.m. and new late-night offerings.
Read at Yahoo Life
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