YouTube is updating its monetization policies on July 15, 2025, to better define 'inauthentic' content by identifying mass-produced and repetitive videos. These updates aim to clarify the requirements for monetization, which already necessitate originality and authenticity. Concerns initially arose due to fears of broader demonetization impacting AI-generated and reaction content. YouTube emphasizes that such content has been ineligible for monetization and typically considered spam. The updates seek to address the rise of low-quality AI-generated videos flooding the platform.
YouTube has always required creators to upload 'original' and 'authentic' content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what 'inauthentic' content looks like today.
Changes being introduced on July 15th are a 'minor update' to existing monetization policies, which already require creators to make significant changes to any unoriginal content in their videos.
The updated policy text hasn't been released yet. Clarifying what type of content is approved for monetization could help to stem the flood of AI-generated video slop on the platform.
It's common to find videos that combine stolen clips with AI-generated voiceovers, and entire channels dedicated to pushing out lazily made AI spam, despite YouTube's requirement for monetized content to be 'original and authentic.'
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