TikTok employs AI-generated ads featuring digital avatars to promote numerous products, often at the expense of real actors. One actor, Scott Jacqmein, revealed he received only $750 for his likeness, with no ongoing compensation, despite the platform generating significant ad revenue. He regrets not negotiating better terms, mentioning the rapid evolution of technology outpacing contract standards. His avatar appears in various ads, including one for a horoscope app and another promoting questionable insurance products he can't even speak about due to language barriers.
"The technology is evolving faster than the contracts, and they are poaching eager new actors who don't have representation into their web of avatars."
"Selling your soul to a generative model used by a company that makes $10 billion in US ad revenue per year doesn't really pay."
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