Yelloh, Formerly Schwan's Home Delivery, Closes
Briefly

"The shuttering of Yelloh marks the end of an era—what began as a local ice cream delivery grew into a national service, but eventually lost its way in a rapidly changing market."
"Michael Ziebell stated that the decision was not sudden, pointing to significant demographic shifts and market challenges dating back to the late 1980s as contributing factors to Yelloh's decline."
Read at www.nytimes.com
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