Mr. Braun's experiments often whimsical, sometimes practical and occasionally dangerous, range from transforming paint thinner into cherry cola to developing bulletproof wood.
He considers himself less a chemist than an adventurer, wanting to have a journey rather than just conveying information.
His videos surged in popularity during the pandemic, reaching 2.5 billion views, and as his audience ballooned, so did his ambitions.
Part of his appeal is that he doesn't care to make chemistry look easy or neat, often undertaking epic and arduous tasks.
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