Hollywood's box office is revitalized this weekend with the release of Wicked and Gladiator II, marking significant ticket sales amid prior audience indifference.
Wicked is projected to earn approximately $95 million this weekend alone, making it the top film in North America and the third highest opener of the year.
Ridley Scott's Gladiator II is expected to reach around $60 million in North America, contributing to a global total of approximately $225 million since its release.
To ensure Wicked's success, Universal Pictures executed one of the most extensive marketing campaigns in Hollywood's history, aiming to draw audiences back to theaters.
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