Wicked' and Gladiator II' Jump-Start the Box Office, but at a Cost
Briefly

Hollywood's box office is revitalized this weekend with the release of Wicked and Gladiator II, marking significant ticket sales amid prior audience indifference.
Wicked is projected to earn approximately $95 million this weekend alone, making it the top film in North America and the third highest opener of the year.
Ridley Scott's Gladiator II is expected to reach around $60 million in North America, contributing to a global total of approximately $225 million since its release.
To ensure Wicked's success, Universal Pictures executed one of the most extensive marketing campaigns in Hollywood's history, aiming to draw audiences back to theaters.
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