Following President Trump's inauguration, many users found themselves automatically following his social media accounts on Instagram and Facebook. This phenomenon is a result of Meta's policy to transition presidential accounts seamlessly between administrations. Established after the Obama presidency, this practice aims to maintain continuity of follower engagement. Users who followed Barack Obama in 2016 were transitioned to Trump, and similarly, this occurred again for Joe Biden in 2020. The process also experienced some bugs, complicating the user experience during this social media shift.
The transition of power between U.S. presidents is not only a governmental matter but also a significant process for social media companies like Meta and X.
Meta explained the automatic following of President Trump by users as part of their protocol to manage presidential accounts during transitions.
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