""Pinterest helps you get inspired and then gets you out into the real world to live your real life. We're clearly in a moment in time where burnout and phone addiction is totally real.""
""Gen Z-ers are searching for 'analog aesthetic' on Pinterest more than ever: The term is up 260 percent when compared to the same period last year, while searches for 'dumb phone' are similarly up 150 percent.""
""Our algorithm literally is built on signals that demonstrate action and engagement. Let's help you get inspired and then go do the thing, buy the thing, wear the thing, cook the thing.""
""Inside, guests can embellish key chains, get their makeup done, or send a postcard home. The message is clear: Analog activities are valuable in a digital age.""
Pinterest promotes a phone-free experience at Coachella, urging attendees to engage with their surroundings and community. The brand highlights a growing trend among Gen Z for an 'analog aesthetic,' with significant increases in related searches. Pinterest's Global Head of Consumer Marketing emphasizes the importance of being present at events rather than capturing moments through screens. The activation includes phone-locking cases and creative activities, reinforcing the message of enjoying real-life interactions and experiences.
Read at ELLE
Unable to calculate read time
Collection
[
|
...
]