The Macy's Thanksgiving Day Parade has become the most-watched entertainment show in the U.S. over the past three years, surpassing even the Oscars.
Despite challenges faced by award shows in maintaining viewership, the Macy's Thanksgiving Day Parade has consistently achieved around 20 million viewers each year since the 1980s.
In 2022, the parade's audience reached over 28 million, marking a new high when factoring in encore telecasts and streaming services.
Unlike many other television programs today, which struggle to keep audiences, the Macy's Thanksgiving Day Parade has grown its viewership, securing its status as an annual staple.
#macys-thanksgiving-day-parade #television-ratings #viewer-statistics #cultural-events #broadcast-media
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