"It's just a mom thing to be on Facebook, I guess,"
"No one is ever near me, which is interesting given there are so many users on Facebook Dating."
"It doesn't block the better features behind a paywall,"
Facebook Dating reached 21 million users and surpassed rivals like Hinge in scale. The service is integrated within the Facebook app rather than existing as a separate app. The platform does not rely on subscription paywalls, which lowers barriers for new users and leaves core features free. Young adults ages 18–29 show strong engagement, with 1.77 million daily US users in that cohort and a 24 percent rise in daily conversations among them in 2024. Users report both long-distance matches and appreciation for the platform’s accessibility and social appeal.
Read at WIRED
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