Honestly, one of my favorite memes is still probably the first one, which was off of the 'please check your child's Halloween candy, there is blank inside' format. I did, 'There's arguments about objectivity again.' Inside of the candy bar was just a text box saying, 'Actually it's a really nuanced conversation that touches on a lot of issues within the news industry: trust, identity, the core of what it means to go and report the news.' That's one I come back to a lot.
It's making Poynter more online. It's bringing people to our off-platform presences and showing them that Poynter - this established institution since the 1970s - that we're in on the joke with them. Being in on the joke requires being part of a community. It requires keeping up with what these online conversations look like, in terms of large sweeping topics in journalism and smaller moments that form a bit of a connection between Poynter and our audiences. They show that we're just peop
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