"Nobody expects great pizza in Rexburg," said Bill Crawford, the owner of Righteous Slice. "It's a small community with a lot of farmers... but I believed that great pizza was something people would seek out because it's craveable." This highlights Crawford's vision and determination to provide a high-quality pizza experience in an unexpected place.
Bill Crawford noted, "Our New York-style pizza has been the main driver of our growth since we introduced it about three years ago." This statement underlines the success and popularity of his New York-style offerings, showcasing their impact on the business's trajectory.
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