What if Orchestras Were More Like Netflix?
Briefly

The current subscription model for symphony orchestras offers financial security but is outdated, as it doesn't align with modern consumer behavior.
Transitioning to an unlimited membership model would allow orchestras to diversify revenue and give patrons flexibility in attending performances without long-term planning.
Despite some orchestras experimenting with a membership model, the majority are locked into the traditional subscription model, affecting their long-term viability.
Orchestras face a growing challenge as interest in archaic subscription packages declines; adapting to consumer habits is essential for survival in today's market.
Read at www.nytimes.com
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