Search ranking volatility has been observed following Google's June 2025 core update, with significant fluctuations noted, especially on Thursday. A Pew Research study found that the presence of AI Overviews leads to a substantial drop in clicks, a point that Google has disputed. Additionally, Google has made statements indicating that traditional SEO strategies apply to AI Overviews. The company has introduced several features in its search offerings, including a new logo for Search Console, a trends API in alpha, and ongoing testing of various display elements in search results.
"The June 2025 core update has resulted in significant search ranking volatility, particularly noted with a spike on Thursday of the observed week."
"A recent study from Pew Research indicates that clicks significantly drop when AI Overviews are present on search results pages, a claim disputed by Google."
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