Turo emerged as an alternative to traditional car rental services like Hertz and Enterprise, with 3.5 million bookings made in the last year and 350,000 vehicle listings.
The car rental app was founded in 2010 as RelayRides and rebranded to Turo in 2015, gaining significant traction as a marketplace for vehicle rentals.
Now facing scrutiny due to its links to a deadly attack and a vehicle explosion, Turo's growth as a cheap alternative to traditional rentals has come under uncomfortable attention.
For users, Turo offers a cost-effective way to rent cars, with numerous listings available for under $50 a day, appealing to those seeking novelty vehicles as well.
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