In recent years, Gen Z has rediscovered the BlackBerry, a trendy smartphone of the early 2000s, as they seek to disconnect from the pressures of modern technology. With nostalgic posts flooding TikTok under the hashtag #blackberry, many young users are purchasing the once-popular devices, reminiscing about a time before smartphones dominated. This resurgence reflects a broader cultural trend of turning back to simpler technology amid the digital overload of contemporary life, creating potential for a new BlackBerry renaissance as users express a desire for more authentic communication tools.
Just in time for Digital Detox Summer, Gen Z is putting down their iPhones and bringing back flip phones and trackpads.
The hashtag #blackberry on TikTok now has over 125K posts, with users sharing their retro finds and long-forgotten phones pulled from drawers.
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