As the W.N.B.A. welcomed star prospects Caitlin Clark and Angel Reese, the league intensified marketing efforts, hoping to sustain the momentum from women's college basketball.
The league's expanded media coverage revealed not only soaring ratings but also ignited passionate discussions around race, player experiences, and critiques of the league's leadership.
Caitlin Clark, drafted first overall by the Indiana Fever, epitomized the league's marketing strategy as it grappled with conversations about diversity in its player base.
Intense media dialogues included players addressing racism in the sport, while the union took a stand against league leadership, underscoring the complexities around coverage and representation.
Collection
[
|
...
]