The GlamBOT, invented by Cole Walliser, captures celebrities in high-speed, slow-motion videos aimed at providing a stylish, GIF-like representation. At the 2025 Golden Globes, Sebastian Stan's reluctant participation highlights the mixed feelings many have towards GlamBOTs, viewing them as mere distractions in the red carpet experience. Though intended to showcase style and charisma in nine seconds, very few celebrities excel at this, revealing the superficial nature of such modern press engagements. Overall, while the concept is captivating, it often results in goofy or mediocre outcomes rather than standout performances.
When Walliser went through the concept with eventual Oscar nominee Sebastian Stan at the 2025 Golden Globes, Stan started shaking his head. No way, he groaned - not in disbelief but vague annoyance. For Stan, a veteran of the industry, the GlamBOT appeared to be yet another obstacle between him and whatever table he was trying to get to.
That Walliser invented something to turn celebrities into living GIFs is interesting, but the fact of the matter is that only a handful of celebrities have ever really mastered the GlamBOT. A typical red carpet these days requires celebrities to list their Letterboxd Four Favorites or describe Brat Summer, which makes the GlamBOT the most disposable and empty of all the new press obligations.
The best ones thrive on a combination of simple pose, cool outfit, and nice attitude, as though the presenter's invention were to combine every aspect of a press line in a nine-second video.
Fewer actors or singers are capable of transcending the medium's limitations with many more goofy (or harrowing) examples than outright slays. An eight-minute compilation of the GlamBOTs plays like an eight-hour video of a cozy fire.
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