The Super Bowl halftime show reached a low point in 2019 when Rihanna declined to perform in support of Colin Kaepernick, leading to a disappointing show by Maroon 5. In response, the N.F.L. partnered with Roc Nation, aiming to enhance its music and social justice initiatives. This collaboration has shifted the focus to hip-hop and R&B, marked by notable performances in 2022 featuring stars like Snoop Dogg and Kendrick Lamar. While this change has revitalized the halftime show, it has also marginalized other genres, sparking discussions about cultural representation.
The N.F.L. needed to do something to bring life to what is supposed to be their signature event, and that was accomplished.
An overdue emphasis on hip-hop and R&B means that other genres have been sidelined.
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