The Meta Effect: Why Instagram Has Become The Leading Platform In Driving Stand-Up Ticket Sales
Briefly

Matt Rife, a comedian who gained fame via TikTok, expresses uncertainty about providing meaningful advice for others seeking success online. He acknowledges the platform's shifting algorithm and the challenges comedians face in building a fan base. While Rife is fortunate to have found his audience early, he highlights the increasing difficulty for new artists. In contrast, Danny Frenkel aims to enhance the ecosystem for stand-up comedians with Punchup Live, a new platform that empowers comedians to connect with fans directly and manage their content, merchandising, and ticket sales.
"My only advice...is, you're so f*cked. There's nothing you can do whatsoever. It is so one million percent out of your control now..."
"You can build a fan base on social media - it's great - but it's getting harder and harder and harder to do, and you just cannot rely on it."
Read at Deadline
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