The Australian government has sued Woolworths and Coles for deceptive pricing practices, alleging they misled consumers with false discount claims on staple products.
Gina Cass-Gottlieb detailed a pattern of price manipulation for numerous items, like Oreo cookies, where prices were artificially raised just before discounts.
These companies have been accused of breaking consumer protection laws, making misleading representations about discounts amid rising cost-of-living pressures for Australians.
Woolworths has stated it will review the government's claims regarding price manipulation while facing allegations of controlling significant market share.
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