ACR operates like a constant, real-time Shazam, identifying content displayed on your TV by capturing screenshots and cross-referencing with a vast database.
By capturing up to 7,200 images per hour, ACR provides marketers with insights that link personal data to viewing preferences, enabling targeted ads.
The potential exploitation of data collected through ACR raises serious concerns; in the wrong hands, this information could lead to security risks and misuse.
Advertisers spent an estimated $18.6 billion on smart TV ads in 2022, showcasing the aggressive rise of ad surveillance technology in our homes.
Collection
[
|
...
]