In 2024, Proof reported $150 billion in authorized transactions, signifying a 44% growth in the real estate sector, despite declining home sales. The trend reflects mounting concerns over fraud in insurance and financial services, prompting businesses to adopt secure digital verification technologies. State Farm Ventures aims to enhance security in transactions, aligning with Proof's innovative identity verification platform. CEO Pat Kinsel highlights the transformative potential of their solutions for establishing trust in digital interactions, which now include AI-driven tools like Defend and the upcoming deepfake detection tool, Verify, to ensure robust fraud prevention.
Proof reported $150 billion in authorized transactions in 2024, reflecting rising demand for secure identity solutions despite broader economic challenges.
Fraud prevention has become a critical concern in insurance and financial services, with businesses increasingly turning to secure digital verification tools.
Proof CEO Pat Kinsel said, 'Just as digital payments revolutionized financial transactions, we are setting a new standard for identity verification.'
In October 2024, Proof announced the release of Verify, a deepfake detection tool designed to deliver high-level assurance with identity verification performed in the presence of an agent.
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