"Sora was probably never going to succeed as a social media service. Social media platforms anchor in the real world... People do find news on X, and their real friends and family on Instagram."
"The creative universe forged by Sora's users was one of infinite world-building, a forever-scroll of overly-rendered disrealities. The content available on Sora was... not a hit social media platform."
"The platform gave people an unprecedented pathway to produci..."
OpenAI has decided to shut down Sora, its generative AI social media platform, to concentrate on its primary business of enterprise services and coding. The platform struggled to gain traction, with only over a million weekly users compared to ChatGPT's 900 million. Sora's content, while creative, resembled experiences found in gaming rather than traditional social media. Disney has also pulled its investment in OpenAI, indicating a shift in focus back to competing with other AI companies like Anthropic.
Read at Fast Company
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