Snapchat Launches 'Buddy Passes' to Boost Snapchat Membership
Briefly

Snapchat Launches 'Buddy Passes' to Boost Snapchat Membership
"As a Snapchat+ subscriber, you can give your friends free access to Snapchat+ using a buddy pass. Each month, three Buddy Passes are available."
"Snapchat+ gift cards have been launched for purchase at retail stores, enhancing accessibility for new users."
"A partnership with McDonald's allows customers to exchange McDonald's points for a Snapchat+ membership, broadening the platform's appeal to a wider audience."
Snapchat+ subscribers can share the service with friends via Buddy Passes, giving them free access for 7 days. Each month, subscribers receive three Buddy Passes. Snapchat has introduced gift cards for Snapchat+, available at retail locations, expanding the platform's reach. Additionally, a promotion with McDonald's allows customers to trade in points for Snapchat+ memberships, increasing potential user engagement and accessibility to the service.
Read at Social Media Today
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