Maximilian Busser founded MB&F in 2005 to champion independent watchmaking, contrasting traditional luxury brands, and he reflects on the challenges and growth since then.
In the first decade, Busser described MB&F's existence as 'survival mode,' but the pandemic shifted consumer interest dramatically towards independent watches.
The acquisition of a stake by Chanel highlights the growing influence of independent watch brands, as larger corporations strive to connect with this new market phenomenon.
Post-2020, Busser realized the importance of legacy and succession for MB&F, marking a pivotal moment in the brand's evolution towards sustainability and future planning.
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