Search.com has made headlines with its $35 billion counter-offer to acquire Chrome from Google, outbidding Perplexity’s $34.5 billion bid. Backed by J.P. Morgan, Search.com aims to introduce revolutionary features, including cash back for users, revenue sharing for publishers, and a reduction of ads on the web. The viability of this plan raises questions on revenue generation. Meanwhile, Google has yet to respond to either bid, but antitrust actions by the Department of Justice could influence the outcome of this competition, potentially reshaping the internet by Christmas.
Search.com promises something revolutionary: actual cash back for users, revenue sharing for publishers, and an end to the ad-cluttered web experience that's suffocated the internet for decades.
While revenue-sharing for publishers sounds positive, there remain questions about how Search.com plans to generate sufficient revenue to fund this model.
Google has not commented on Perplexity's offer or Search.com's bid, suggesting an uncertain future in this billion-dollar chess match.
The Department of Justice's antitrust policy might force Google's hand, which could lead to significant changes in the internet landscape.
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