Locket is a photo-sharing app that places a widget on iPhone home screens, allowing users to share images with up to 20 close friends. The app has over 80 million downloads and over 9 million daily active users, with more than 10 billion photos shared. It achieved profitability in 2024 with modest funding. Recently, Locket introduced 'Celebrity Lockets' to engage music fans by allowing artists to share updates directly to fans' home screens, creating immediate interaction and intimacy.
"With posts going straight to fans' home screens, it offers the kind of immediacy and intimacy that other platforms can't replicate, turning passive followers into active participants," founder Matt Moss told TechCrunch.
Locket emerged as a competitor to BeReal when it launched in 2022, offering a more authentic way to connect with others, allowing intimate sharing through widgets.
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