Durex, a leading brand in sexual health products, has clarified the meaning behind its name. Established in 1929 by the London Rubber Company, Durex has become synonymous with condoms and lubes. Over the years, misconceptions about what 'Durex' stands for flourished online, with popular guesses including 'durable sex' and 'during sex'. However, the company's actual representation is 'Durability, Reliability, and Excellence'. Annelie Pennock, Durex's category manager, emphasized the brand's commitment to promoting safe sexual practices while enhancing sexual wellness globally.
Durex has always stood for DU-rability, R-eliability, and EX-cellence, both globally and in Australia. We're proud to lead conversations on sexual wellness.
Social media users speculated about Durexâs meaning, with many suggesting it stood for 'durable sex' or 'DURing sEX', showcasing public curiosity.
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