Peggy Caserta, whose Haight-Ashbury boutique drew in bohemians and musicians, paved paths in the clothing industry when she influenced Levi Strauss to produce custom flares.
Caserta opened her store, Mnasidika, at age 23, marking a pivotal moment for local fashion, becoming a cultural fixture among the artistic community of San Francisco.
She originally sold handmade items from her mother before creatively expanding her inventory to include flared jeans after attracting large demand from her clients.
Despite being known for her controversial memoir regarding Janis Joplin, Caserta's lasting legacy remains as an entrepreneur who shaped the clothing scene of the 1960s.
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