"There is a European-ness attached to these pajamas because they come from heritage stores," said Laila Gohar. This connection elevates pajamas to a statement of discerning taste.
The pajamas are typically made with locally sourced cotton fabrics, favoring classic cuts that evoke traditional men's wear, merging comfort with cultural significance.
Small labels in European cities known for their heritage are becoming the go-to sources for discerning consumers who seek quality and provenance in casual wear.
Pajama sets from various European labels range in price, such as P. Le Moult in Vienna starting at $247, reflecting their artisanal craftsmanship and cultural roots.
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