Amazon plans to integrate advertising into Alexa conversations, aiming to help consumers discover new products while boosting revenue. The focus will be on multi-step conversations, building on user excitement around the new AI-supported version, Alexa+. Currently, users see limited ads, mostly visual or audio. This strategy aligns with Amazon's significant investments in AI, reaching $31.4 billion in Q2 2025. Competing companies like Google and OpenAI are also pursuing AI advertising, making Amazon's ability to keep pace critical. Alexa+ is presently available in the U.S., with plans for expansion.
Amazon plans to introduce ads in Alexa conversations, aiming to enhance product discovery while increasing revenue through multi-step interactions.
CEO Andy Jassy highlighted consumer excitement around Alexa+, which is expected to drive more purchases and create opportunities for integrated advertising.
Alexa users currently experience limited advertising, primarily through visual ads or audio spots, but new integration into conversations is planned.
Competing firms like Google and OpenAI are also exploring AI-supported advertising, prompting Amazon to innovate in order to maintain its competitive edge.
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