On this particular afternoon in June, Rosena Sammi, founder of the Jewelry Edit, arranged private appointments for 10 women in a hotel suite at the Ritz-Carlton. It's not a high-pressure sales event. It's more intimate and personalized experience to see what pieces people connect with. I'm invested in creating long-term relationships.
Ms. Sammi had a clear idea in mind of what each client would be interested in seeing, adding that she had ruthlessly curated pieces from 27 independent designers, including Pippa Small and Lorraine West.
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