SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
AI Mode can use your previous conversations, along with places you've searched for or tapped on in Search and Maps to deliver more relevant options, personalized to you. So if AI Mode infers that you have a preference for Italian food, plant-based meals, and places that have outdoor seating, you may get results suggesting options like these.
Today's marketers operate in an environment shaped by algorithms that surface signals in real time, showing us what resonates, what converts and where attention is moving. Data is no longer a support function. It is the foundation of modern marketing.
While those questions matter, the secret sauce is understanding the context behind a person's interaction with your brand at a given moment. A frequent traveler might visit an airline's website one day to research a family vacation. The next time they see, they might be booking a flight for work. Their attitudinal profile hasn't changed, but what their context - and therefore what they want from you - has.
