OpenX has initiated legal action against Google, leveraging prior findings from the DOJ antitrust case that Google lost. The lawsuit alleges that Google engaged in unfair practices, such as seeing bids from competitors before placing its own and restricting access to AdWords demand. OpenX claims these actions stunted its growth potential. Additionally, Cloudflare uncovered deceptive bot activity from Perplexity, which used evolving identifiers to continue scraping content even from sites that prohibited such actions. Cloudflare aims to establish standards for ethical bot usage amid these challenges. Advertising, while often criticized, remains a crucial component of the U.S. economy, with significant contributions to economic activity.
OpenX is filing a lawsuit against Google, repeating claims from the DOJ's antitrust case, alleging that Google engaged in anticompetitive practices that hindered OpenX's growth.
Cloudflare discovered stealth crawling by Perplexity, which used bots changing their identifiers to evade detection, continuing to scrape content even from sites explicitly blocking bots.
Cloudflare's response to Perplexity's behavior includes developing tools for bot management and collaborating with experts to define standards for acceptable bot activity.
Despite complaints about advertising, studies indicate that ad spending significantly supports economic activity in the U.S., countering negative perceptions about ads.
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