LVMH, as the biggest corporate sponsor of the Paris Olympics, had its brand displayed prominently across various platforms, from VIP suites to athlete clothing. The company’s luxury branding was unmistakable, yet it faced significant scrutiny when more than 100 athletes reported issues with the quality of their medals, demanding replacements for their crumbling awards.
Following the conclusion of the Olympics, more than 100 athletes raised concerns about the durability of the medals they received. The medals, designed by Chaumet, were expected to symbolize their achievements but are now tarnishing and deteriorating, leading to widespread disappointment among the champions who wore them.
Collection
[
|
...
]