"It is the perfect tool to live your best life and take a vacation from your smartphone," said its creators, Finnish company Human Mobile Devices (HMD), which built the phone in partnership with the maker of Barbie dolls, Mattel.
Some 90% of children in the UK own a smartphone by the time they turn 11. The majority of these kids also use social media.
Studies have linked excessive use of apps like Facebook, Instagram, and TikTok to an increase in cases of depression, anxiety, and diet-related issues among youth.
The humble dumbphone can be your ticket to this digital detox. A pink Barbie dumbphone bedazzled with sequins and glitter? Even better - perhaps.
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