CNET's survey reveals that over 75% of US smartphone owners prioritize other factors over resale value when purchasing a device, demonstrating varied consumer priorities.
Despite the continued growth of the secondhand market for smartphones, many consumers are unaware of their devices' potential resale value or feel uncertain about it.
With enticing holiday promotions, the temptation to buy new devices increases, yet many smartphone owners often disregard the resale value of their old phones.
The resale value is typically not top-of-mind for consumers, as nearly 70% have never sold an old phone, raising questions about potential lost revenue.
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