Meta is betting hundreds of billions on AI as the new infrastructure of marketing
Briefly

Meta is investing hundreds of billions in new data centers to support the growing demands of AI. These facilities, including one in Indiana costing $800 million, are designed to handle significant AI workloads. Mark Zuckerberg emphasized the commitment to building elite teams and infrastructure that integrate AI deeply into marketing practices. New facilities named Prometheus and Hyperion aim to provide multiple gigawatts of power for these demands, signifying a foundational change in how brands engage with consumers through AI.
Meta plans to invest heavily into multi-gigawatt data centers, with new facilities to power artificial intelligence workloads on an unprecedented scale. These significant investments will reshape its business and influence the marketing industry at large.
The Indiana data center alone will cost $800m and cover 700,000 square feet, becoming operational by 2029, serving as a component of a larger expansion aimed at meeting the demand for AI capabilities.
Read at The Drum
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