Joe Duffy has launched his first gig post-RTÉ as the face of Lidl's latest campaign. In a humorous series titled 'Value Beyond Belief,' he plays a detective investigating low prices in Lidl. The ads feature Duffy wearing a trilby hat with noir music, uncovering claims about the Lidl Plus app. He humorously critiques low blueberry prices and experiences his calculator exploding. The series promotes the app's in-store discounts and showcases Duffy's previous acting efforts and undercover investigations, adding depth to his comedic portrayal.
In a humorous new ad, Joe Duffy plays a jaded detective uncovering suspiciously low prices at Lidl, featuring a series called 'Value Beyond Belief.'
Duffy portrays a detective receiving an anonymous tip about the Lidl Plus app, revealing unbelievable discounts that lead him to question a supposed conspiracy.
As Duffy investigates, his calculator explodes while he muses on the low price of blueberries, hinting at a deeper mystery in the ad's narrative.
'They don't want us to know Margaret,' Duffy says to a surveillance camera, creating humor through his character's exaggerated detective persona.
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