Understanding what users want surrounding app discovery and distribution is crucial. It's not just about experience - it's about fostering a thriving app developer ecosystem. By providing insights into user needs, our research empowers developers across the EU to create app experiences that truly resonate with today's market demands.
The report reveals significant user dissatisfaction with current app discovery and management on iOS devices, with 25% of users struggling to even evaluate an app's value before downloading it.
80% of surveyed users expressed interest in trying a third-party app store. This sentiment is mirrored by developers, with 60% indicating a willingness to list their apps on platforms outside the official App Store.
With thousands of new apps introduced to the App Store daily, users are overwhelmed and underserved by the current options available. Nearly 40% of users are frustrated by restricted free features in apps, essentially requiring in-app purchases for full functionality.
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