The Planet Money app represents a significant shift in NPR's mobile strategy, prioritizing audience engagement and challenging conventional expectations about economic understanding.
Since 2008, Planet Money has worked to democratize economic knowledge, enabling everyone to grasp complex issues without requiring an economist's expertise.
This app reflects our commitment to incorporating audience feedback into our development process, ensuring we empower our loyal listeners and improve their experience.
The launch of the Planet Money app is a foundational step into the realm of program-specific applications, aiming to set a precedent for future mobile initiatives.
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