"As social media's place in the entertainment ecosystem grows, the new award program from Instagram is meant to honor those creatives "who don't just participate in culture - but shift it, break through whatever barrier holds them back to realize their ambitions," according to a blog post about the launch. Judged by a panel of creatives spanning fashion and makeup to sports and entertainment, each nominated their own longlist of favorite creators and voted on which 25 of Instagram's three billion users will be among the first to receive the honor."
"As well as a physical ring designed by Wales Bonner, the winners also received a unique digital golden ring for their Instagram profile and Stories. "When we thought about how to bring this to life, we wanted winners to be celebrated in a way that's uniquely Instagram," the blog post explained. "We know the profile is an important space for creators to show who they are and what they're about - so when winners post a story, an exclusive gold ring will show up around their profile picture, in place of the usual Stories ring." The soon-to-be-announced winners will also have a chance to customize their profile backdrop color and show off their creativity with their own twist on the "like" button."
Instagram launched Instagram Rings to recognize creators who shift culture and overcome barriers to realize ambitions. A panel of creatives across fashion, makeup, sports and entertainment nominated longlists and voted to select 25 winners from Instagram's three billion users. Winners receive a physical ring designed by Grace Wales Bonner and a unique digital golden ring that appears around their profile picture and Stories. Winners can customize profile backdrop colors and modify their like button. The initiative arrives amid multiple new Instagram feature rollouts, including Blend, Maps, Schools, an official iPad app, and a possible Reels default tab.
Read at Fast Company
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